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ONE CALTURE ≠ ONE CONTINENT

  • Writer: Raanan Dahari
    Raanan Dahari
  • Jun 8
  • 1 min read

Updated: Jul 8

Assuming cultural consistency is a mistake that can cost time and trust when growing globally. Understanding local customs, communication preferences, and decision-making procedures is the first step towards real business development. Cultural misunderstandings can derail negotiations and partnerships. 


📌 Context is more important in business than words alone.


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